Pens are small, fairly cheap but in respect to using them for gifts they don’t get thrown away till they have been fully used, giving them a life of one or two months depending on usage. They are a perfect gift, because they are versatile.

Pen manufacturers would agree that the most common ink colour these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. Your clients can be constantly reminded of your company every day when you add your branding or unique company features to the pen.

Amongst sales people and office workers, black ballpoints are the most preferred. Blue is next in line in popularity. If you are a party-hire company or children’s wear business you may consider some more interesting colours such as pink or orange but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with blue or black ink is your best option.

When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

On the pen’s body, you should first focus on company info you want to put, before considering the design of the body next. If you do not do this, you may end up with a great physical design but has zero space for the info you want to add. This would completely defeat your advertising purpose.

When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Don’t use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.

Good suppliers of corporate gifts should be able to not only purchase the pens you want in the numbers you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.

Discover how Pen can enhance your marketing today. See us to get some great Corporate Giftideas.